MGM Resorts’ CEO Bill Hornbuckle Reveals Plans to Produce Its Own Products
MGM Resorts International is working hard towards the expansion in the field of slot machines and live dealer broadcasting. On a mission to blur the border between online and land-based channels the company owns, MGM decided to develop its own products.
Connecting online and offline operations:
Bill Hornbuckle, the company’s CEO and President, revealed the plans on Monday at a conference session at London’s ICE VOX.
MGM’s online platforms BetMGM and LeoVegas rapidly expanded in the recent period, and after the acquisition of the popular developer Push Gaming, the company decided to further expand its online presence and connect it with an already strong land-based field.
Hornbuckle said: “We just purchased Push Gaming with the idea of making games and for now we are going to make games for ourselves, for BetMGM and LeoVegas, but over time I’d love to see those games migrate themselves to our casino floor and our brick-and mortar-environment.”
His goal is to have the same experience in MGM Casinos as they have at home, including various jackpots and other amenities available in Las Vegas. The main idea behind the new course of events for MGM is to seize the opportunity to allow their players to have the similar experience wherever they are in the whole world.
According to Hornbuckle, the company will follow the path of Evolution Gaming, which made a debut in the field, and develop live dealer and online game show concepts that will allow broadcasting all over the world directly from MGM’s casinos.
But the plans go further than that. The company plans to collaborate with various celebrities and give the players an opportunity to play with them, and if they’re interested only in watching, that option will be included as well.
Expansion across the Asian market:
The land-based operations will also be expanded, so the work on a new project in Osaka, Japan, is about to start. The construction of the resort is expected to cost US$10 billion. When it comes to the Asian market, the company also plans to expand to the United Arab Emirates and Thailand.
When it comes to MGM’s Macau operations, Hornbuckle expects that the gross gaming revenue (GGR) in the city will be between US$24 billion and US$26 billion annually. In 2023, the GGR was US$22.7 billion.
Since 2022, 200 new gaming tables have been added to MGM’s Macau property.
As Inside Asian Gaming reports, Hornbuckle added: “We took the time during COVID to reposition our properties, reposition our casinos, and with the departure of junket operatives we ended up in a much better place.”